IGT and Red Earth Casino Sign Multi-Year Agreement for Casino Management Systems
LONDON, May 1, 2025 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) has announced that it has recently entered into a multi-year agreement for systems with Red Earth Casino in Thermal, California, to replace a rival casino management system ("CMS") with the award-winning IGT ADVANTAGE™ CMS. Along with the implementation of IGT ADVANTAGE, Red Earth Casino will carry out a complete upgrade of its systems hardware with enhanced AVENTO™ features, take advantage of IGT's W2G Accrual and Mobile Responder modules, and make use of M5, the Company's content management platform that improves the player experience.
“Michael J. Broderick, General Manager of Red Earth Casino, shared his enthusiasm about teaming up with IGT to upgrade their gaming floor and player loyalty system using the IGT ADVANTAGE casino management solution. He highlighted that the flexibility of IGT ADVANTAGE and the advanced capabilities of M5 technology will allow the casino to offer a highly personalized player experience while also supporting future expansion. According to Broderick, this isn't merely a system update—it’s a core element of their long-term vision to innovate, grow, and take a leadership role in the evolving landscape of tribal gaming.
Nick Khin, President of Global Gaming at IGT, noted that with the increasing value of real-time data and player-centric features, now is the ideal moment for Red Earth Casino to adopt the IGT ADVANTAGE casino management system. He explained that by combining IGT’s industry-leading CMS with a suite of applications and a comprehensive upgrade to the casino’s system hardware, Red Earth Casino is well-positioned to quickly enhance operational efficiency and capitalize on both current and future opportunities.
About IGT
IGT (NYSE: IGT) stands as a global powerhouse in the gaming industry, offering engaging and responsible gaming experiences across all channels and regulated sectors — including lotteries, gaming machines, sports betting, and digital platforms. With a strong focus on innovative content, advanced technology, player behavior insights, and operational excellence, IGT delivers exceptional gaming solutions that captivate players and support sustained growth. The company maintains a solid presence in over 100 jurisdictions worldwide, fostering trusted partnerships with governments and regulators. Committed to excellence, integrity, and accountability, IGT employs around 11,000 professionals globally. Learn more at www.igt.com.
About Red Earth Casino and Travel Center
Red Earth Casino and Travel Center, located along CA Highway 86 in Thermal, California—between Indio and Brawley and just north of Salton Sea Beach—is Southern California’s top destination for gaming and entertainment. Boasting over 350 of the latest slot and gaming machines, a variety of dining choices, and premium amenities, Red Earth Casino delivers a first-class experience to all guests.
Known for outstanding customer service, a safe and spotless environment, and exciting promotions packed with rewarding benefits, the casino has become a favorite spot for those seeking high-energy casino action.
Owned and operated by the Torres Martinez Desert Cahuilla Indians under the Torres Martinez Gaming Corporation, Red Earth Casino reflects the Tribe’s strong dedication to excellence and community engagement.
